H&M Home are launching their first ever furniture and lighting collection and I've been enjoying the seeing sneak peeks on Instagram these last few days. Styled by Lotta Agaton Interiors, with art direction by Therese Sennerholt and photography by Pia Ulin, the stunning campaign imagery showcases the debut collection against a soft and moody muted palette.
Launching at the end of July across selected markets and online, the new collection is a natural extension of the homewares range. Comprising small furniture pieces such as side tables, stools and mirrors, as well as various lamps, the designs feature clean lines and a classic Scandinavian aesthetic. Contemporary pieces are mixed with natural, rustic elements and even a touch of art deco.
I hope the new collection makes it way to our shores at some point!
Images via happyinteriorblog.com with thanks.