As Vipp marks its 80 years anniversary, the renowned Danish brand unveils its most comprehensive product launch since 1939 - a full range of furniture. The exciting launch set for the first half of 2019 will see the introduction of sofas, chairs, coffee tables, lounge chairs and rugs.
The release features nine items revealing a new, softer side to Vipp’s recognisable look. Organic shapes, tones, textures and crisp upholsteries bring a new dynamic and fresh variety in the Vipp collection. In recent years, Vipp’s venture into architectural projects like the Vipp Hotel has prompted Vipp’s desire to develop a line furniture to inhabit these spaces.
“We are excited to give you the first preview of what has been brewing in our design department for the past 6 years,” explains Chief Designer at Vipp, Morten Bo Jensen.
Upscaling from accessories to furniture comes as a natural next step for Vipp. Fusing its 80 years of heritage in steel manufacturing and tool-maker tradition with a desire to explore more organic materials like textiles, stoneware and wood, Vipp is opening new doors within its design universe.
Vipp's furniture collection will be available in selected stores from March, and at CULT NZ/AU around June. Exciting!!
Images courtesy of Vipp