When Melbourne-based lifestyle concept store Simple Form opened their virtual doors in 2014 I was delighted to share the news in this post and accompanying interview with founder Anne Nguyen. Having had the pleasure of meeting Anne in Melbourne last week, I am now thrilled to tell you about her latest venture, the opening of the Simple Form Studio and launch of their Interior Styling Service. Showcasing their carefully selected range of Scandinavian and Japanese Minimalist products, here's a look inside the beautifully curated store.
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Having followed Simple Form's journey since the initial launch, I am so excited to see Anne's dream come to fruition. The studio and styling service are a natural extension of the online store and a beautiful reflection of their inspirational Instagram feed. A must-follow if you aren't already!
The Simple Form Studio is located at 95 Charles Street in Seddon and is open Tuesday to Friday 10am-5pm and Saturday & Sunday 10am-4pm.
In a separate photo shoot, these next images demonstrate what can be achieved through the Simple Form Interior Styling Service. Featuring both products they carry and those they have the honour of working with, they show how the pieces can be used and styled in the home under the creative direction of Simple Form Interior Styling. They also mark the launch of incredible new artists Jessica Durrant (seen in the studio above) and Benjamin Majdlik (seen below) along with an exclusive Simple Form edition of the Kate Moss Life is a Joke Print.
Styling by Simple Form and Marcia Hong / photography by Caitlin Mills
Having followed Simple Form's journey since the initial launch, I am so excited to see Anne's dream come to fruition. The studio and styling service are a natural extension of the online store and a beautiful reflection of their inspirational Instagram feed. A must-follow if you aren't already!
The Simple Form Studio is located at 95 Charles Street in Seddon and is open Tuesday to Friday 10am-5pm and Saturday & Sunday 10am-4pm.
Images courtesy of Simple Form