These images from Swedish fashion house Filippa K caught my eye over the weekend. A leading Scandinavian fashion brand, the company's key elements of style, simplicity and quality are those often used to describe beautiful interiors from the same region. It makes sense that the Filippa K head office in Stockholm showcases the same classic craftsmanship their garment designs are known for. Featuring a combination of clean lines natural materials, beautiful wall art and plants, the spaces have a fresh yet calm feel to them.
Images via Filippa K
Recently Filippa K enlisted Cereal Magazine to create a beautiful series of imagery around the theme of garment care. The series shows how to wash, mend, and care for clothing, including advice on airing and using a sweater stone. In fitting with their overall holistic approach, I love that Filippa K are educating customers on how to build a long lasting wardrobe. Much like Scandinavian interiors which focus on sustainable products and longevity, it makes sense to continue this way of thinking from your home through to your wardrobe.
Styling by Tina Hellberg / Photography by Rich Stapleton
For step by step instructions take a look at Filippa K Care.
